Project: Add a feature "set automatic parking”
Methods: User Interview, JTBD, User Flow, Paper Prototype, Atomic Design, Prototyping, User testing & Agile Process
Tools: Miro, Sketch, Affinity Designer
Role: UI Designer, Visual Designer & Interaction Designer

Challenge: The idea of this project was to analyze an already existing and highly adopted app and incorporate a new feature into the existing product. The feature to be developed should be based on an area of functionality that had to be explored and compared to user input.

The App

User

Pepijn Dellen

45 yo

Netherlands

Pain Point

“I want my parking ticket to stop counting when I start driving“

Steps

The app I was assigned to work on was “Parkmobile”, and this was my user’s pain point: “I want my parking ticket to stop counting when I start driving”.

My first step was to interview my user. During this process I was able to empathize and collect important data/info that was later useful to conduct me into the next step: JTBD Statement.

Jobs to Be Done

The Main Job-to-be-done is to have an option that auto sets the parking session.

01

The Main Job-to-be-done is to have an option that auto sets the parking session.

02

An important functional aspect would be to activate this option and track his route later.

03

A related emotional/personal job is to always have available this option so that the user is stress-free during the activities he performs along his day.

04

A related emotional/social job is to prevent the user from repeating the same process manually over and over again.

User Flow

This flow shows the path that the user needs to follow in order to activate the feature that was developed for him to “auto set the parking session” which will solve this pain point.

Paper Prototype

Nothing beats pen and paper for quick ideation and concept sketches before going into details!

This part of the process is always one of my favourite ones, it is like playing at being an adult child, paper and scissors plus several iterations with the user(s) until the best result arrives.

Hi Fi Prototype

Time to go to the digital part where the prototype became more real, the hi-fi prototype without forgetting the constant and never ending testing

Of course, testing goes next, but testing and prototyping is a never ending process.

Working on this project was quite interesting for me since although the new feature I developed was simple, I believe that even in simplicity I was able to find great challenges.

At the end, It was very gratifying to see the smile of a widely satisfied user.

Let's connect
Get in touch for opportunities or just to say hi!

Amsterdam, The Netherlands

Find my extended resume here

Get in touch for opportunities or just to say hi!